Nestlé

**POSITION SNAPSHOT** - Location: Head Office, Ho Chi Minh City - Company: Nestlé Viet Nam **POSITION SUMMARY** Lead the Data CRM practice to spearhead our initiatives by leveraging advanced tools and strategies that enhance personalization, optimize digital media buying, and drive ROI across the entire marketing funnel, while ensuring our Loyalty programs contribute to business growth. Collaborate with marketing and business leaders to harness data for effective digital strategies and support our vision for digital transformation. **MAIN DUTIES** • Develop multi-brand and brand omni-channel Data & CRM Strategy which includes analyzing macro trends, changing consumer behaviors, business needs and technology. • Craft Brand Experience Journeys, strategic CRM Use Cases/Automated User Flows and touchpoint optimization plan with stakeholders and agencies to boost brand loyalty, advocacy, and demand. • Design and oversee Nestle...