Philips
Brisbane QLD, Australia
+ Coordinates execution and supports development of comprehensive go-to-market strategies for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth.
+ Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
+ Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.
+ Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth...