The Opportunity
The Chief Marketing Officer (CMO) plays a pivotal role in shaping the brand, driving growth, and solidifying our position as an industry leader. This role will be responsible for developing and executing a comprehensive marketing strategy that aligns with our growth objectives and enhances our market presence. The CMO brings a strategic vision, deep understanding of B2B marketing, and proven experience in brand building, demand generation, and customer engagement.
Key Responsibilities
Strategic Leadership
- Develop and implement a cohesive marketing strategy that supports the business objectives.
- Define and lead the brand strategy to enhance brand recognition and market differentiation.
- Collaborate with the executive team to align marketing initiatives with overall company goals and objectives.
Brand Management & Positioning
- Position as a leader in secure communications solutions, elevating our brand identity in existing and new markets.
- Develop and oversee consistent brand messaging across all channels and touchpoints.
- Manage brand integrity and ensure all marketing activities are aligned with our values and mission.
- Develop and execute a robust public relations strategy to enhance our media presence and reputation as an industry leader.
- Cultivate strong relationships with key media outlets, journalists, and influencers to drive positive coverage and thought leadership.
- Oversee crisis communication planning to protect and uphold our brand reputation across all external communication channels.
Demand Generation & Revenue Growth
- Oversee lead generation, nurturing, and conversion strategies to drive customer acquisition and retention.
- Develop and implement multi-channel marketing campaigns that target key segments and drive measurable results.
- Analyze market trends, competitor activities, and customer insights to refine and optimize marketing efforts.
Product Marketing
- Collaborate with Product Development teams to support new product launches and enhancements.
- Create compelling value propositions and go-to-market strategies for new offerings.
- Equip the sales team with effective sales enablement tools, case studies, and customer testimonials.
Digital & Content Marketing
- Build and execute a digital marketing strategy, encompassing SEO, SEM, content marketing, email, and social media.
- Lead content strategy to engage target audiences, establish thought leadership, and promote brand awareness.
- Drive the development of high-impact content, including whitepapers, blog posts, webinars, videos, and case studies.
Customer Engagement & Advocacy
- Foster and grow relationships with key clients to encourage loyalty, repeat business, and advocacy.
- Develop and implement customer feedback loops to ensure continuous improvement in customer experience.
- Organize and execute customer-focused events, webinars, and other initiatives to build community and brand engagement.
What You Need to Succeed
- Proven track record of developing and executing successful marketing strategies that drive growth and brand equity.
- Demonstrated experience with digital marketing, demand generation, and product marketing in a tech or communications context.
- Strong analytical skills with a data-driven approach to decision-making.
- Exceptional leadership, communication, and interpersonal skills with experience managing cross-functional teams.
- Ability to think creatively and strategically in a fast-paced, dynamic environment.
- Ability to work cross-functionally and lead initiatives across teams.
- Excellent communication skills (both written and verbal) & interpersonal skills.
Your Experience
- 10+ years of experience in marketing, with at least 5 years in a senior leadership role, preferably in a B2B or technology-driven industry.
- Bachelor's degree in marketing, Business, Communications, or related field; MBA or other advanced degree preferred.
- Familiarity with the technology or telecommunications industry.
How to Join Us
Apply now using your LinkedIn profile; however, we would love to know more. Therefore, we welcome the inclusion of a CV and/or attached cover letter.
For further information, please contact our Internal Talent Acquisition Chloe at
No Agencies please and thank you.
