Digital Strategy Director - Innovation & Experience

TBWA Melbourne is seeking a talented and innovative Strategy Director to lead our Innovation & Experience practice. This is a pivotal role that will shape the future of our agency and our clients' brands. We're looking for a strategic thinker who can translate complex tech and cultural trends and digital behaviours into actionable insights and groundbreaking creative solutions.

THE TASK AT HAND

1. Digital Expertise: Possess a deep understanding of the digital and AI landscape, including emerging technologies, social media, and digital platforms.
2. Connections Planning Expertise: Develop comms plans, ecosystems, briefs and message matrices for creative teams grounded in an understanding of media channels and behaviours.
3. Strategic Leadership: Lead the development and execution of innovative brand, campaign and comms strategies that drive business growth and cultural impact. Implement and measure your strategies against a measurement framework and client objectives.
4. Creative Partnership: Build strong relationships with creative teams, be their trusted advisor and partner.
5. Cultural Insights: Stay ahead of cultural trends and consumer behaviours, identifying opportunities to create culturally relevant and impactful campaigns, especially in the social sphere.
6. Client Partnerships: Build strong relationships with clients, acting as a trusted advisor and thought partner.
7. Team Leadership: Mentor and inspire a team of talented strategists, fostering a culture of innovation and excellence.
8. Thought Leadership: Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and experience.

1. Digital Proficiency: Deep understanding of AI and digital marketing channels, including social media, content marketing, and digital advertising.
2. Strategic Thinking: Proven ability to develop interesting, unexpected yet actionable strategies.
3. Cultural Fluency: Keen awareness of current cultural trends and their impact on consumer behaviour.
4. Creative Collaboration: Strong ability to collaborate with creative teams to develop innovative and impactful campaigns.
5. Presentation Skills: Excellent communication and presentation skills to articulate complex ideas to diverse audiences.
6. Problem-Solving: A creative and analytical approach to problem-solving.
7. Client Management: Strong relationship-building and client management skills.

You:

• Highly brand literate with 7+ years' experience in strategy role, within Digital Agency.
• Culturally curious with an informed worldview and passion for uncovering what influences consumer's behaviours and values.
• Immersed in tech culture and innovations.
• Ability to design, implement and measure your strategies against a measurement framework and client objectives.
• Strong communication skills when presenting findings to colleagues, management, other departments, and clients.
• Experience managing multiple clients on projects while collaborating with multiple partners.
• A high standard of presenting and exceptional attention to detail with strong grammar and writing skills.
• Ability to distil information into compelling and insightful visual and verbal briefs, pushing the output of our agency forward.