Be the Driving Force Behind a Solar-Powered Future - Are you ready to take center stage in the global renewable energy revolution? As the Growth Marketing Manager you'll be working with renewable data products, and you'll spearhead strategies that directly shape the future of solar energy adoption. Lead impactful digital campaigns, optimize performance, and scale a high-growth function in a mission-driven, innovative company. This is more than just a marketing role-it's an opportunity to make a measurable impact on the clean energy transition, while growing your career in a dynamic and collaborative environment.
As the Growth Marketing Manager, you will play a critical role in driving our digital marketing strategy to fuel growth and maximize our global impact. Responsible for managing and optimizing our digital channels-including website performance, social media, and demand generation campaigns-you'll deliver measurable results for a renewable energy audience across multiple geographies.
In collaboration with cross-functional teams, you'll lead performance marketing initiatives, manage budgets efficiently, and leverage data-driven insights to ensure campaigns deliver high ROAS and scalable impact. This role is essential in achieving our mission of transitioning to a solar-powered grid, with a unique chance to build and innovate within a fast-growing company.
Key Responsibilities
- Digital Channel Ownership: Manage and optimize all digital channels, including the website, social media, and email campaigns, ensuring they drive high-quality inbound leads.
- Performance Marketing: Lead and execute performance marketing campaigns, with full accountability for Return on Ad Spend (ROAS) and digital spend efficiency.
- Demand Generation: Design and implement targeted demand generation strategies tailored to the renewable energy industry globally (US, Europe, Rest of World).
- Email Marketing: Build and optimize email marketing campaigns to nurture leads and improve conversion rates through the sales funnel.
- Collaboration: Work closely with the Go-To-Market Manager and cross-functional teams (sales, product, and engineering) to align digital strategies with organizational goals and acquire the resources needed to succeed.
- Data-Driven Decision-Making: Continuously analyze performance metrics, uncover actionable insights, and iterate strategies to improve revenue and campaign ROI.
- Strategic Execution: Operate with a strategic mindset while remaining hands-on in execution, leveraging first principles to build processes, tools, and campaigns from the ground up.
You'll be joining a dynamic and fast-moving Growth Marketing Team dedicated to driving growth and innovation in the renewable energy sector. Operating at the intersection of marketing, sales, product, and engineering, the team ensures seamless alignment between strategy and execution. With a shared mission to accelerate the transition to a solar-powered grid, the team thrives on creativity, data-driven decision-making, and a passion for impactful results.
This role fits within a globally distributed team that embraces flexibility and open communication to collaborate effectively across time zones. The team values first-principles thinking, where innovative ideas and tangible results take center stage. As the Growth Marketing Manager, you'll work closely with our Head of Growth Marketing and other global cross-functional stakeholders to scale digital marketing efforts, craft demand generation strategies, and optimize performance across diverse global markets. Your contributions will play a pivotal role in shaping the future of the organization while fostering a culture of collaboration and continuous improvement.
To thrive and succeed, we expect you to bring:
Essential technical competencies and qualifications:
- Education: A bachelor's degree in marketing, business, engineering or communications, or equivalent relevant experience is required. A master's degree, or equivalent experience in a relevant discipline is advantageous but not mandatory.
- Experience: A minimum of 5-7 years of experience in B2B growth or digital marketing roles, with a proven track record in managing digital channels and demand generation.
- Experience in industries such as renewable energy, technology, or data-driven sectors is highly valued.
- Demonstrated success in managing performance marketing campaigns with measurable ROI and high ROAS.
- Certifications: Relevant certifications or experience in digital marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce Marketing Cloud) are preferred.
- Language Capabilities: Proficiency in English is required, with excellent written and verbal communication skills. Fluency in additional languages is an advantage, particularly for global campaign management.
Preferred Qualifications (optional but advantageous)
- Background in renewable energy, sustainability, or a similar mission-driven industry.
- Experience scaling digital marketing functions from early maturity to high-impact growth programs.
- Familiarity with SaaS platforms, API-driven solutions, Data products, or other technology-based marketing ecosystems.
Behavioral Skills, Personal Traits and Skills.
As a person, you are:
- Collaborative: You thrive in cross-functional team environments, building strong relationships with stakeholders across departments.
- Data-Driven: Analytical and results-oriented, you rely on metrics and insights to guide decisions and optimize performance.
- Innovative: You approach challenges with creativity and a first-principles mindset, crafting solutions that drive tangible impact.
- Resilient and Adaptable: Comfortable in dynamic, fast-paced environments, you handle evolving priorities with ease and maintain focus on goals.
- Passionate: Enthusiastic about renewable energy and sustainability, you are motivated by the opportunity to make a lasting impact.
- Ambitious and Strategic: You aspire to grow into a leadership role and possess the vision to build scalable systems and processes that support organizational growth.
