Growth Marketing Manager

Business Overview
This company is a leading professional services firm, specialising in development management, project management, and capital solutions. With over 50 years of industry experience, it has built a strong reputation for delivering strategic, high-value solutions.

Role Overview
The Growth Marketing Manager will take ownership of the marketing function, driving brand awareness, digital engagement, and commercial positioning across all three business divisions.

Key Responsibilities:

1. Service & Value Selling - Market project management, development management, and capital solutions effectively, positioning the business as a high-value partner.
2. Brand Positioning - Enhance market presence through strategic brand storytelling, credibility-building, and thought leadership.
3. Client-Centric Strategy - Align marketing efforts with buyer motivations, ensuring messaging resonates with investors, developers, and corporate clients.
4. Brand & Digital Strategy - Expand and refine LinkedIn, Instagram, and online presence, driving top-of-funnel engagement.
5. Website & Content Management - Maintain a strong digital footprint with clear, compelling brand messaging.
6. Marketing Calendar & Campaigns - Implement a structured marketing strategy and improve execution.
7. Proposals & Investment Documents - Develop high-quality, value-driven materials for development pitches, tenders, and capital raising.
8. CRM & eDMs - Optimise CRM structures for better engagement, lead tracking, and efficiency.
9. Event Management & Client Engagement - Organise boardroom lunches and corporate gifting to strengthen relationships.

Ideal Candidate Profile:

1. B2B/professional services marketing experience - Preferably within consultancy, professional services, or commercial property.
2. Digital-first mindset - Proven success in LinkedIn strategy, content creation, and digital campaigns.
3. Proficiency in InDesign - Strong skills in proposal writing, investment presentations, and credentials documents.
4. Tech-Savvy & Innovative - Ability to identify and implement modern marketing tools and automation solutions.
5. Proactive Problem Solver - Capable of executing efficiently and working autonomously.
6. Strong Communicator - Confident in engaging with senior leadership, investors, and high-value clients.