Head of Lifecycle Marketing (Automation and CRM) - South Bank, QLD

Job no: 524988
Brand: Marketing
Work type: Full time
Location: Queensland
Categories: Marketing, Web, Creative & UX, Leadership

Who you are:

• 10+ years in Digital Marketing or similar role
• Bachelor's Degree
• Platform Certifications
• Marketing Cloud Account Engagement Specialist

What you'll be doing:

• Create and implement lifecycle marketing strategies to drive customer acquisition, engagement, retention, and growth, aligning with broader corporate objectives.
• Identify key customer touchpoints to deliver personalised journeys.
• Oversee the implementation and optimisation of marketing automation platforms (e.g., Eloqua) and CRM systems for data-driven, personalised campaigns.
• Ensure effective use of these systems for managing customer data and tracking behavior.
• Design and manage multi-channel marketing campaigns (email, app, SMS, social media).
• Monitor performance and make data-driven adjustments to optimise results, ensuring consistent messaging across channels and high deliverability rates.
• Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA) in all marketing activities.
• Implement best practices for data privacy and stay updated on evolving laws, training the team on compliance.
• Oversee seamless integration of marketing automation and CRM systems, ensuring data consistency.
• Optimise lead flow management, including scoring, nurturing, and routing to sales teams for improved conversion rates.
• Ensure effective integration of marketing automation and CRM for data synchronisation, and continuously optimise lead management to improve conversion and alignment with sales.
• Lead and mentor a team of lifecycle marketing professionals, promoting a culture of innovation and continuous learning, and keeping the team informed on industry trends and best practices.

What you'll Enjoy:

• Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry.
• Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability.
• Development: Individualised Learning & Development pathway options.
• Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more.
• Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more.
• Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within.
• Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym.
• Mental Health: Support and Employee Assistance Program for staff and family.
• Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences.
• Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave.
• Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment.

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.