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Implementation & Activation Associate Director - Performance

Job Posted 3/10/2025
GroupM Australia & New Zealand
Melbourne, Melbourne 3001
Category Management
Pay
$150,000.00 to $200,000.00 Per Year
Job Description
ABOUT GROUPM NEXUS GroupM Nexus is the world's leading global media performance organisation that unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Finecast, Xaxis, Sightline and Goat) into a single unit. The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM's agencies and clients. With people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people. We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients. Our Nexus mission statement is to place transformative technology at the centre of human experiences. We'll achieve this by connecting our technology, talent and thinking. ROLE OUTLINE The Nike team is expanding - looking for Performance roles with a genuine passion for driving results while working with a killer team and client. Nike is known for activating truly exciting, groundbreaking, and first-to-market media campaigns. Adding Performance to our existing Brand Team is a unique opportunity and one not to be missed. Tenure on the Mindshare Nike team is huge because the people frankly love and care for the brand. The Mindshare team is a true extension of the Nike Marketing team. As our Implementation & Activation Associate Director - Performance, this role spans the full spectrum of implementation, activation, and delivery. You will provide leadership to activation staff, drawing on your expertise to coach, teach, and support them in delivering for our clients to a consistently high standard. You will also collaborate with clients to produce successful implementation plans that drive real business change. For this role, we need someone who is an expert on all things digital, including Search, Social, and Programmatic, and ideally with experience in eCommerce. You will be an experienced people manager, responsible for a team of 3 or 4. This is a fast-paced, high-volume, but very rewarding client. KEY RELATIONSHIPS
  • Collaborating closely with internal teams
  • Establishing strong relationships with relevant media, data, and technology partners
  • Fostering deep trust and understanding with agency client teams
  • Contributing to great teamwork in your immediate team
WHAT YOU SHOULD SPEND YOUR TIME DOING People - 35% of your time
  • Manage team workflow, delegating tasks effectively, ensuring goals are set & met, and resolving issues with minimal guidance
  • Ensure performance evaluations are completed to the required frequency and standard, coaching managers where necessary
  • Lead the training and development of junior members of the team, including up-to-date certifications/accreditations across all relevant platforms
Product - 30% of your time
  • Enrich ongoing implementation planning and buying practices to improve delivery, collaborating with practice leads where relevant
  • Actively lean into GroupM craft initiatives at an AU, APAC, and Global level to drive best practices in your team and maximize knowledge sharing opportunities.
  • Bring innovation and creativity to the table by leading the testing agenda for your team, collaborating with partners to harness their capability
  • Supervise the reporting output across the team, ensuring it is jargon-free, insightful, and of the highest standard
Client - 20% of your time
  • Own key relationships at the intermediate level, as it relates to implementation planning & buying
  • Demonstrate strong media planning principles, working with clients to provide implementation plans that are grounded in strategic priorities
  • Provide coaching and guidance to junior team members on their communication and relationship-building skills
Commercial - 15% of your time
  • Address and resolve challenges and issues related to commercial tasks, liaising with stakeholders and coaching junior team members as required with minimal supervision
  • Seek and implement improvements to ways of working that increase efficiency and effectiveness of commercial operations
  • Support Director on investment decisions, audits, and forecasting
WHAT MAKES A GREAT IMPLEMENTATION & ACTIVATION ASSOCIATE DIRECTOR - PERFORMANCE
  • Attention to detail: monitoring the quality and accuracy of your own work and that of others
  • Organisation: managing expectations across all stakeholders, setting clear priorities
  • Team & collaboration: assuming extra responsibilities to facilitate the achievement of team goals
  • Communication: effectively communicating business objectives, issues, and outcomes clearly, applying strategic thinking
  • Analytical: recognizing causes & consequences of actions and events that are not readily apparent
  • Flexibility: recognizing changing circumstances quickly and proactively implementing successful action plans across the team
  • Proactivity/taking the initiative: consistently contributing to improve work methods, outcomes, and team performance
  • Problem solving: identifying root problems and proactively implementing solutions, acting to minimize risk across all implementation processes and procedures