Location:
SYDNEY, NSW, AU, 2000
Employment Type: Permanent Full Time
The opportunity to join our team
Segment Marketing Manager Engagement & Retention is responsible for leading and delivering a range of marketing strategies and initiatives to support the engagement and retention of members across all brands.
Key Responsibilities:
- Develop and execute marketing plans to enhance member relationships, engagement, and retention across all life stages and brands.
- Oversee program execution, collaborating with internal teams, stakeholders, and external suppliers to deliver targeted marketing initiatives.
- Design and implement marketing programs based on a strong understanding of member needs, lifecycle triggers, and business drivers to drive growth and retention.
- Execute cross-channel campaigns, utilizing paid, owned, and earned media, while analysing audience insights to create impactful customer journeys and strategies.
- Conduct post-implementation reviews to assess effectiveness, drive continual improvement, manage budgets, and mitigate marketing risks in line with regulations.
What you will bring:
- Degree in Marketing/Business and proven experience in financial services marketing, especially with B2C audiences in banking, wealth, and superannuation.
- Strong understanding of superannuation, banking, wealth, retirement, and investment landscapes, along with sector challenges.
- Proven experience in customer-contact strategy, campaign execution, segmentation, targeting, and driving business outcomes.
- Strong analytical abilities with excellent verbal and written communication skills; data-driven and results-oriented.
- Skilled in relationship building, guiding creative teams, managing projects, multi-tasking, and problem-solving to meet deadlines and manage risks.
Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.
