Senior Brand Manager - Wild Turkey

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Date: Feb 26, 2025

Location: Sydney, NSW, AU

Function: Marketing

Seniority Level: Mid-Senior level

Employment type:

Workplace Type: On-site

Company: Campari Australia

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world.

General Description of the Role

The Senior Brand Manager is responsible for ownership and execution of the Annual Brand Plan to achieve the Brand/s objectives across volume, market share, CAAP and consumer, including brand purchase funnel.

Working as a member of the Marketing team, the SBM will lead and advocate for consumer-led Marketing programs.

Key Responsibilities and Activities

1. Develop and execute the Annual Brand Plan (managing timelines, budgets and alignment).
2. Deliver sales volume, net sales value, market share and profit projections for the brand trademark.
3. Use grounded consumer insight to plan, direct and manage marketing efforts, to achieve maximum return on investment.
4. Ensure the integrity of the brand at all times.
5. Ensure alignment with the Global Brand House team on global brand guidelines.
6. Develop agency briefs for all elements of the marketing mix and manage day-to-day agency activities.
7. Lead PR and grassroots activity.
8. Manage the budget and execution of all elements of the marketing mix.
9. Align Commercial Sales Managers and cross-functional teams on all key brand plans and activities.
10. Scope, develop and execute the brand/s business strategy, identifying commercially viable opportunities.
11. Work closely with the Global Brand Team, local Consumer Insights and Innovation on brand projects for launch in the Australian market.
12. Advocate for the brand/s within the business to engage and motivate Camparista's.
13. Champion and lead the evolution of the long-term brand positioning.
14. Conduct brand risk assessments and portfolio management as required.
15. Monitor ongoing brand health and post-analysis of brand performance.

Key Relationships

Internal: Experiential, Digital, Insights, Customer Marketing Teams, Commercial Teams, Supply Chain, Finance

External: Media, PR, Social and activation agencies

Qualifications, Experience & Skills

1. Degree qualified in Marketing or equivalent.
2. Minimum of 5 years' experience as a Brand Manager or Senior Brand Manager.
3. FMCG or Liquor Industry experience and recent Australian market experience.
4. Experience with a large value brand or a multiple brand portfolio.
5. Proficiency across social media platforms and applications, including Microsoft Office.
6. Proven data analysis, data interpretation, and problem-solving ability.
7. Capability to manage and drive multiple projects, competing priorities and deadlines.
8. Excellent written and verbal communication with strong presentation skills.
9. Strong interpersonal skills with the ability to work collaboratively with all stakeholders.
10. Motivation and high energy with a strong bias for action.
11. An innovative mindset, creative flair and passion.
12. Commercial mindset to demonstrate business acumen.

Our commitment to Diversity & Inclusion:

At Campari Group, we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies ensure that we are committed to providing equal employment opportunities in all aspects of employment.