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Senior Director, Commercial Insights and Analytics

Job Posted 3/12/2025
Avidity Biosciences
San Diego, CA 92101
Category Management
Full-Time
Job Description
Job Title:

Senior Director, Commercial Insights and Analytics

Location:

San Diego, CA / Hybrid / Remote

Position type:

FLSA:

Full time

Exempt

Department:

Finance ID:

Commercial Operations

-15

Strive to Bring a Profound Difference to our PatientsAt Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people's lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs ). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit and engage with us on LinkedIn and Twitter .The OpportunityAvidity is seeking a highly motivated individual to join our growing Commercial team. The ideal candidate will lead efforts to generate critical market insights and deliver data-driven recommendations that support Avidity's pipeline development, commercialization strategy and long-term business goals for the Neuromuscular and Precision Cardiology franchises.What You Will ContributeCommercial Insights & Competitive Intelligence
  • Build and lead the Commercial Insights & Analytics function, ensuring a data-driven approach to decision-making.
  • Select the best analytics modality, project, etc., customized to the business challenge or opportunity faced.
  • Partner with Insights & Analytics and Marketing to develop and execute primary and secondary market research to assess market landscape, customer segmentation, and brand positioning.
  • Establish a best-in-class competitive intelligence framework to track industry developments, competitor strategies, and potential market threats.
  • Partner with Field Operations, establish key performance indicators (KPIs) and reporting dashboards to monitor launch performance and market trends (across Sales, Marketing, Market Access, HUB and Patient Services, Medical Affairs).
  • Synthesize insights into actionable strategies that inform launch plans, market access, and commercial execution.
Forecasting & Business Analytics
  • Partner with the Forecasting lead to develop short- and long-term commercial forecasts for pipeline assets and launched products, incorporating epidemiology, analogs, and market trends.
  • Lead scenario planning and sensitivity analysis to support executive decision-making and financial planning.
  • Partner with Marketing, Finance, Supply Chain, and Market Access to ensure demand forecasts align with corporate planning, manufacturing, and payer strategy.
  • Partner with Field Operations to create dynamic KPIs, performance dashboards, and real-time analytics to track launch effectiveness and market penetration.
Commercial Strategy & Data-Driven Decision Making
  • Partner with Field Force Operations to provide data-driven recommendations to optimize launch strategy, sales force deployment, customer targeting, and marketing effectiveness.
  • Develop segmentation and targeting models for healthcare providers (HCPs), payers, and patients to maximize engagement and adoption.
  • Implement AI/ML and predictive analytics to enhance sales effectiveness, marketing operations, customer engagement, and omnichannel strategy.
  • Partner with IT and AI to prioritize and execute on high impact commercial needs.
  • Partner with Market Access to integrate payer coverage, reimbursement, and pricing dynamics into commercial forecasting.
Cross-Functional Leadership & Organizational Influence
  • Serve as a strategic partner and advisor to the VP, Commercial Operations, SVP/GM U.S., CCO, and Strategic Leadership Team (as appropriate) on key commercial decisions.
  • Collaborate with Medical Affairs, R&D, and Regulatory to integrate clinical insights with commercial planning.
  • Work closely with VP, Commercial Operations, US GM, CCO and Investor Relations to support earnings calls, investor presentations, and board-level discussions with data-backed insights.
  • Build and mentor a high-performing insights & analytics team, fostering a culture of strategic thinking and innovation.
What We Seek
  • A bachelor's degree is required. An advanced degree (MBA, MS, or PhD) in business, life sciences, economics, or a related field is preferred.
  • 15+ years of experience in commercial insights, analytics, forecasting, or strategy within biotechnology or pharmaceuticals.
  • 2+ years of experience at the prior level.
  • 8+ years in a management or leadership role of people or function.
  • Proven success in pre-commercial biotech environments and leading product launches.
  • Deep expertise in forecast modeling, business analytics, and competitive intelligence.
  • Expertise in qualitative and quantitative research methodologies, with proven ability to synthesize outputs into actionable insights.
  • Hands-on experience with data visualization tools (Tableau, Power BI), forecasting models, Snowflake, and statistical software. (SQL, R, Python is a plus)
  • Ability to influence C-suite executives and cross-functional leaders with data-driven storytelling and strategic insights.
  • Exceptional leadership and team-building skills with a track record of scaling commercial insights functions.
  • Effective presentation and communication skills at all levels of the organization, including senior leadership.
  • Ability to travel as needed. ( 25% of the time)
What We Will Provide To You:
  • The base salary range for this role is $270,000.00 - $285,000.00. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
  • Avidity offers competitive compensation and benefits, including the opportunity for annual and spot bonuses, stock options and RSUs, and a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
  • A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.
Avidity Biosciences

10578 Science Center Dr. Suite 125

San Diego, CA

92121

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