Technical Lead (Marketing Automation and CRM) - South Bank, QLD Job no: 524987
Brand: Marketing
Work type: Full time
Location: Queensland
Categories: Marketing, Web, Creative & UX, Information & Technology
Flight Centre Travel Group's (FCTG) Corporate Marketing team are hiring a Technical Lead (Marketing Automation & CRM) who will be responsible for the day-to-day maintenance, optimisation, and integration of marketing automation platforms and CRM systems to ensure seamless data flow and synchronisation. In this role you will oversee the integrity and quality of customer data, implementing data governance policies and troubleshooting technical issues promptly to minimise disruptions. Additionally, you will be required to focus on optimising email deliverability, analysing key performance metrics, and providing actionable insights to drive continuous improvement in lifecycle marketing efforts.
Who you are:
- 5+ years in Digital Marketing or similar role
- Demonstrated success in managing and optimising marketing automation and CRM platforms in a global organisation
- Bachelor's Degree in Computer Science, Information Technology or related field
- Marketing Cloud Account Engagement Specialist
What you'll be doing:
Platform Maintenance and Optimisation - Manage daily operations of marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Salesforce)
- Resolve technical issues quickly to minimise disruptions and ensure efficient platform performance, applying updates when needed
Integration Management - Lead integration of marketing automation platforms with CRM systems, ensuring smooth data flow and consistency
- Maintain and optimise API integrations with other tools
Data Management and Governance - Ensure customer data integrity within marketing and CRM platforms, optimising segmentation for personalised marketing
- Implement data governance practices to comply with data privacy regulations (e.g., GDPR, CCPA)
Technical Support and Collaboration - Provide technical support for the lifecycle marketing team and collaborate with IT, sales, and product teams for seamless technology integration
- Train marketing team on platform usage
Deliverability Management - Ensure best practices for email deliverability, monitor performance, and work with providers to address issues
- Optimise email practices to maintain sender reputation
Data Analysis and Reporting - Create dashboards and reports to track key metrics
- Provide insights for improvement and conduct audits to ensure accuracy and compliance
What you'll Enjoy:
- Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry
- Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply
- Development: Individualised Learning & Development pathway options
- Exclusive Staff Discounts: Accessible via our employee-only portal
- Travel Discounts: Including family and friends
- Brightness of Future: Career opportunities in a network of brands and businesses across the globe
- Corporate Health Discounts: Access exclusive discounts on health insurance plans
- Mental Health: Support and Employee Assistance Program for staff and family
- Social: Regular awards nights, social team-building and industry events
- Giving Back: Corporate Social Responsibility program supporting nominated charities
- Sustainability: The protection of our environment is essential to the future of tourism
